Design - RamBOX
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RamBOX: Genesis of a brand
The genesis of the name of a product and its relative brand follows different processes, these must lead to an original result, distinctive, easy to remember and to pronounce, but above all to the "why" of the name itself.
In the case of RamBOX, we focused on giving continuity to what is represented by the brand under which the product was born, "LEGION".
LEGION Cross Training Equipment was born from the experience of an Italian company that for years has worked literally laying the foundations of many PT studios, Cross Training centers, as well as Fitness Clubs and International Chains: Metem Srl, already owner of the brand DoTile® Fit .
LEGION wants to represent some of the deepest characteristics of those who practice the activities in which the equipment and solutions born under this brand are used: the ability to face fatigue and sacrifice with pride, to achieve the goal with discipline, desire to win and create a sense of belonging.
RamBOX is a multipurpose station developed to rationalize your work spaces, becoming the central point of the training area, where it collects in a single solution different types of equipment: from the box to the sled, also acting as a tilting bench and hooking point for your training with rubber bands or ropes.
The goal of this solution is to allow the Trainer to get the best management of the work spaces, offering the user the widest range of possible uses, to get a complete and effective training experience, breaking down all the obstacles as a battering ram "battering RAM".
With this project LEGION is enriched with an important solution and proceeds along the path traced to a line of quality products, designed with some of the best professional trainers, to consider the real needs of those who work daily in the Cross Training, Fitness and of the Sport Performance.